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What is Google AdWords?

Google AdWords is an online advertising platform that boost the business reach to potential customers. It is a pay-per-click (PPC) model meaning business has to pay when a visitor click on its ad.

Google Ads is an exciting platform that can show ads to target users based on specific keyword search, specific location and other criteria. This in turn drives motivated customers to business who are looking for their products and services.

Important points to consider while creating efficient and value-for-money ads:

  • Understand paid search strategies, keyword research. The Search Engine Optimization (SEO) keyword phrases can be starting point for it.

  • Keep target audience in mind and customize accordingly.

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